1. CPM (Cost Per Mille)

• Definition: The cost of 1,000 advertisement impressions on one webpage.
• Use: Calculated by dividing the total cost of the campaign by the number of impressions, multiplied by 1,000.

2. CPC (Cost Per Click)

• Definition: The amount an advertiser pays for each click on their ad.
• Use: Important for budgeting and understanding the effectiveness of ad campaigns.

3. CTR (Click-Through Rate)

• Definition: The ratio of users who click on a specific link to the number of total users who view an ad or page.
• Use: Calculated by dividing the number of clicks by the number of impressions, expressed as a percentage.

4. Open Rate

• Definition: The percentage of people who open an email out of the total number of recipients.
• Use: A key metric in email marketing to gauge the effectiveness of subject lines and overall email engagement.

5. Conversion Rate

• Definition: The percentage of users who take a desired action, such as filling out a form or making a purchase.
• Use: Calculated by dividing the number of conversions by the total number of visitors, expressed as a percentage.

6. SEO (Search Engine Optimization)

• Definition: The process of improving the visibility of a website or web page in a search engine’s unpaid results.
• Use: Involves optimizing content, keywords, and website structure to rank higher in search results.

7. PPC (Pay-Per-Click)

• Definition: An internet advertising model used to drive traffic to websites, where an advertiser pays a publisher when the ad is clicked.
• Use: Commonly associated with search engine advertising like Google Ads.

8. Bounce Rate

• Definition: The percentage of visitors who navigate away from the site after viewing only one page.
• Use: High bounce rates can indicate that the site’s content is not engaging or relevant to visitors.

9. ROI (Return on Investment)

• Definition: A measure of the profitability of an investment, calculated as the net profit divided by the cost of the investment.
• Use: Helps assess the effectiveness of marketing campaigns and strategies.

10. Engagement Rate

• Definition: A metric that measures the level of interaction a piece of content receives from an audience.
• Use: Calculated by dividing the total engagement (likes, shares, comments) by the total reach or impressions.

11. Lead Generation

• Definition: The process of attracting and converting strangers and prospects into someone who has indicated interest in your company’s product or service.
• Use: Essential for building a sales pipeline.

12. CRM (Customer Relationship Management)

• Definition: A technology for managing all your company’s relationships and interactions with customers and potential customers.
• Use: Helps improve business relationships and streamline processes.

13. Retargeting

• Definition: A form of online advertising that targets users who have previously visited your website.
• Use: Increases the chances of conversion by reminding visitors of your products or services.

14. SERP (Search Engine Results Page)

• Definition: The page displayed by search engines in response to a query by a user.
• Use: Higher rankings on SERPs can drive more traffic to your website.

15. Lead Nurturing

• Definition: The process of developing relationships with buyers at every stage of the sales funnel, and through every step of the buyer’s journey.
• Use: Focuses on marketing and communication efforts to listen to the needs of prospects and provide the information and answers they need.

16. Landing Page

• Definition: A standalone web page created specifically for a marketing or advertising campaign.
• Use: Designed with a single focused objective, known as a call to action (CTA).

17. CTA (Call to Action)

• Definition: An instruction to the audience designed to provoke an immediate response, usually using an imperative verb such as “call now,” “find out more,” or “visit a store today.”
• Use: Essential for guiding prospects through the buyer’s journey.

18. Content Marketing

• Definition: A marketing strategy focused on creating, publishing, and distributing content for a targeted audience online.
• Use: Aims to attract, engage, and retain an audience by delivering valuable and relevant content.

19. Influencer Marketing

• Definition: A form of social media marketing involving endorsements and product placements from influencers, individuals who have a dedicated social following.
• Use: Leverages trust and reach of influencers to promote products or services.

20. A/B Testing

• Definition: A method of comparing two versions of a webpage or app against each other to determine which one performs better.
• Use: Helps optimize marketing strategies by testing variations.