Networking Tips: Grow Your Business
Introduction
Networking in real estate isn’t just about swapping business cards and flashing a smile that could light up Times Square. No, it’s an art form, a dance, a high-stakes game where one wrong move could land you in the corner talking to a house plant. So, let’s skip the obvious stuff and dive deep into the non-obvious, often-overlooked networking gems that could make you the Leonardo DiCaprio of real estate networking.
1. Master the Art of the Non-Boring Elevator Pitch
Let’s face it, most elevator pitches are as exciting as watching paint dry.
The Usual: “Hi, I’m John. I sell houses.”
The Upgrade: “Hi, I’m John, your future best friend in finding the perfect home. I turn ‘for sale’ signs into ‘sold’ signs faster than you can say ‘market crash’.”
Reality Check: People remember stories and humor. Make your pitch memorable by adding a dash of personality and a sprinkle of humor.
2. Host Unforgettable Open Houses
Open houses can be as thrilling as a dental appointment. Change that narrative.
The Usual: A standard walkthrough with stale cookies.
The Upgrade: Host a themed open house – think “Jazz and Cocktails” or “Brunch and Browse.”
Reality Check: Unique events create buzz and attract more potential buyers (and future clients). Plus, who doesn’t want to sip mimosas while house hunting?
3. Utilize Social Media Like a Pro
Yes, you know social media is important, but are you using it to its full potential?
The Usual: Posting listings with generic captions.
The Upgrade: Share behind-the-scenes stories, client success stories, and even the occasional real estate meme.
Reality Check: People love authentic content. Show your personality and make your social media a place where people want to engage, not just scroll past.
4. Build Relationships with Local Businesses
Your community is more than just a collection of houses; it’s a network of local businesses.
The Usual: Dropping off your business card and walking away.
The Upgrade: Collaborate with local businesses for mutual promotion. Think co-hosted events, exclusive deals for your clients, or even a local business spotlight on your blog or social media.
Reality Check: Supporting local businesses not only strengthens your community ties but also expands your referral network. Everyone loves a win-win! Imagine getting fresh baked cookies (for free – or discounted) to share in your open house promoting the local baker, all while making the open house smell amazing!
5. Attend Non-Real Estate Events
Yes, you read that right. Sometimes, the best networking happens outside your industry.
The Usual: Only attending real estate conferences.
The Upgrade: Attend events based on your hobbies or interests – art shows, tech meetups, cooking classes.
Reality Check: People are more likely to do business with someone they connect with on a personal level. Plus, you’ll stand out as the only real estate expert in the room.
6. Leverage the Power of Thank You Notes
In a world of digital overload, a handwritten note can feel like a breath of fresh air.
The Usual: Sending a thank you email.
The Upgrade: Sending a personalized, handwritten thank you note.
Reality Check: It’s a small gesture that makes a big impact. It shows you care and took the time, making you memorable in the best way possible.
7. Be a Connector, Not Just a Networker
Networking isn’t just about what you can get; it’s about what you can give.
The Usual: Collecting contacts like Pokémon cards.
The Upgrade: Actively look for ways to connect people within your network.
Reality Check: When you help others, they’re more likely to help you. Become a connector, and you’ll build a network of goodwill that pays dividends.
Conclusion
Networking in real estate is more than just attending events and collecting business cards. It’s about building genuine relationships, being memorable, and adding value wherever you can. So, throw out the old playbook, add a bit of flair and humor, and watch your network – and your business – grow. Happy networking, and remember, never underestimate the power of a good laugh and a great story!