Welcome, aspiring real estate legends and seasoned pros! The world of real estate marketing is as thrilling as it is challenging. It’s your ticket to success—or, if you’re not careful, a stage for blunders that could send your prospects running. Let’s uncover the most common marketing missteps agents make and, more importantly, how to avoid them. Get ready to elevate your game while keeping things witty and practical.
1. Ignoring Your Online Presence
The Mistake: Thinking an online presence is optional.
The Reality: In today’s world, not having a digital presence is like trying to sell a house with no front door. Potential clients are scrolling through Instagram, Facebook, and even TikTok for real estate content. If you’re not where they are, you’re invisible.
Fix It:
Be Active Where It Counts: Post your listings, tips, and insights on platforms your audience frequents. Yes, even TikTok can showcase your expertise (and your listings).
Build a Personal Brand: Let your personality shine online. People work with agents they like and trust, not faceless names with zero personality.
2. Treating SEO Like It’s Optional
The Mistake: Assuming Search Engine Optimization (SEO) is just for tech geeks.
The Reality: SEO is your ticket to the top of Google searches. When potential buyers or sellers type “best real estate agent in [Your Town]” into Google, your name should shine brighter than a freshly staged kitchen.
Fix It:
Use Local Keywords: Include phrases like “affordable homes in [Your Area]” or “luxury condos in [Your City]” in your content.
Write Regular Blog Posts: Share market insights, tips for buyers and sellers, and neighborhood guides. It keeps your site fresh and improves your search rankings.
3. Posting Low-Quality Photos
The Mistake: Uploading blurry or poorly lit photos that make even a gorgeous home look like it needs a ghost hunter.
The Reality: First impressions count, and in real estate, they start with photos. Buyers scroll through listings like they’re swiping on a dating app—make them stop and look.
Fix It:
Hire a Pro: Professional real estate photographers can turn even modest spaces into magazine-worthy spreads.
Showcase Unique Features: Highlight those original hardwood floors, spacious kitchens, or killer views.
4. Overlooking Video Content
The Mistake: Sticking to text-heavy listings while ignoring the power of video.
The Reality: Video is king. It grabs attention, boosts engagement, and keeps potential buyers hooked. Virtual tours are particularly crucial for today’s buyers who prefer seeing properties from their living rooms.
Fix It:
Create Property Walkthroughs: Use simple tools like your phone or professional gear to capture virtual tours.
Leverage Instagram Reels and YouTube: Show behind-the-scenes snippets, neighborhood features, and even your day-in-the-life moments as an agent.
5. Forgetting to Follow Up
The Mistake: Neglecting to reconnect with leads after the first interaction.
The Reality: Failing to follow up makes you look forgetful—or worse, uninterested. Timely communication shows you care and helps seal the deal.
Fix It:
Set Reminders: Use your CRM (Customer Relationship Management) tool to schedule follow-ups.
Be Proactive: Send a quick thank-you email, property updates, or personalized messages to keep the conversation alive.
6. Ignoring Email Marketing
The Mistake: Sending generic emails—or worse, none at all.
The Reality: Email marketing is one of the most cost-effective ways to nurture leads and keep clients engaged. But a poorly executed email is just another digital distraction in their inbox.
Fix It:
Personalize: Use your CRM to address clients by name and tailor emails to their needs.
Be Consistent: Share monthly newsletters with market updates, featured properties, and helpful advice.
7. Neglecting Testimonials and Reviews
The Mistake: Overlooking the value of client reviews and testimonials.
The Reality: People trust recommendations. Glowing reviews are digital gold, helping to establish credibility and attract new clients.
Fix It:
Ask for Reviews: Politely request reviews from happy clients and guide them to platforms like Google, Zillow, or Facebook.
Show Them Off: Share testimonials on your website, social media, and marketing materials.
Conclusion
Marketing yourself in real estate doesn’t have to feel like running through a minefield. By avoiding these rookie mistakes, you can turn your marketing strategy into a lead-generating powerhouse. Remember, the key is to stay proactive, consistent, and authentic.
Oh, and don’t forget to have a little fun while you’re at it—because nothing closes deals like a realtor with a great sense of humor and a killer marketing game. Now, get out there and shine!
So, you’re looking to level up your real estate business, and someone suggested “collaborating with influencers.” Cue the eye roll, right? Visions of sponsored posts with avocado toast might come to mind, but hang in there. Influencers aren’t just about curated selfies and smoothie bowls—they can help take your real estate game to the next level. Add in a few partnerships with local experts, and suddenly you’re the go-to agent with a loyal audience and insider connections.
Here’s everything you need to know about making collaboration work for you, from finding the right influencers to building mutually beneficial relationships with local experts. Because let’s face it: a strong network is worth its weight in gold-plated “Sold” signs.
Why Collaborate? Because Word-of-Mouth is Everything
Real estate is as much about relationships as it is about properties. People trust recommendations from others, especially when it’s coming from someone they respect. Enter the influencer or local expert: they’ve already built trust with your target audience, so partnering with them lets you tap into a pre-warmed crowd. And we’re not talking about mega-celebrities here; think more along the lines of local lifestyle influencers, neighborhood bloggers, and industry pros who are connected to the communities you serve.
Top Reasons to Collaborate:
Extend Your Reach: You’re showing up where your audience already hangs out.
Build Credibility: Partnering with trusted experts adds legitimacy to your brand.
Foster Community Ties: Local experts and influencers are often invested in supporting community growth—just like you.
In short, these collaborations can be your ticket to building relationships that make people think, “I want to work with that agent!”
Finding the Right Influencers and Local Experts
Not all influencers are created equal. The key is to find people whose followers align with your ideal client profile. After all, teaming up with a local fitness guru who frequently posts about neighborhood events can have more impact than a big-name influencer who lives three time zones away.
Influencers to Consider:
Local Lifestyle Influencers: These folks know the community hotspots and can provide a real sense of what it’s like to live in the area.
Real Estate Influencers: Some agents or brokers specialize in providing market tips. Partnering with a fellow expert could increase your visibility and credibility.
Community Enthusiasts: Think of bloggers, journalists, or small business owners who regularly highlight local events, businesses, or the “hidden gems” of the neighborhood.
Home and Garden Experts: Designers, stagers, or even local landscapers are influencers in their own right. Their followers are likely home-focused, meaning they could be ideal potential clients for you.
Home Inspectors and Appraisers: These professionals know the local market and can bring valuable insights (and clients!) your way.
Contractors and Renovators: Handy with a hammer and an Instagram? These local pros have a unique pull with homeowners.
Small Business Owners: A bakery owner or coffee shop manager is often a neighborhood ambassador with a built-in network of locals.
School and Community Leaders: A teacher, coach, or community organizer likely has trust within the community, which can translate to valuable referrals.
Building Authentic Partnerships: The “Give and Take” Dance
True collaborations are about adding value, not just slapping your brand on someone’s profile. It’s a two-way street, so think about what you can offer your influencer or expert partner as well. This might mean highlighting their business in your listings or including them in a community feature on your social media.
Tips for Building Genuine Partnerships:
Offer Something Tangible: Maybe it’s a shoutout, a blog post feature, or a free home evaluation for their followers.
Be Selective: Quality over quantity. One genuine partnership with a local expert will beat out five surface-level partnerships.
Communicate Your Goals: Make sure both you and your partner know what you hope to get from the collaboration.
Example: Partner with a local coffee shop owner on “Sunday Brunch & Open House” events. They promote your open house; you offer free coffee for attendees. Win-win.
Crafting Content That Works for Both Audiences
Once you’ve built these partnerships, the real magic happens in the content. Whether you’re doing a social media takeover or creating a blog series, aim to create content that’s engaging, useful, and (most importantly) relevant to both audiences.
Content Ideas:
Home Tour Videos with a local designer or decorator, showcasing styling tips and neighborhood highlights.
Behind-the-Scenes Content featuring the process of home inspection with a local inspector (and a few humorous anecdotes, of course).
Neighborhood Guides co-created with a lifestyle influencer, highlighting parks, eateries, and community events. (Think “insider’s guide to living in [your city]!”)
Q&A Sessions with a local mortgage expert on IG Live or Facebook, covering everything from loan rates to market trends.
Tips for Success: Making the Most of Your Collaborations
Ready to dive in? Here’s how to make sure your collaborations not only reach people but also convert them into clients:
Stay Consistent: Collaborations should be regular—not a one-and-done gig. Aim to make them a staple of your marketing efforts.
Follow Up with Leads: Collaboration generates buzz, but it’s up to you to capture leads and follow through. Collect contact details when possible and offer something of value in return, like a local market report.
Track Your Impact: Check metrics to see what kind of engagement your collaborations bring. Are people commenting, sharing, or signing up for more info?
Stay Relevant: Focus on local and community-based experts. A partnership with a local business or influencer will resonate more with your clients than a national campaign ever could.
Mix It Up: Don’t stick with just one type of expert. Variety keeps things fresh and helps you reach different types of clients.
Final Thoughts: Collaborations as a Secret Weapon
In today’s real estate market, standing out isn’t just about your listings—it’s about relationships. Influencers and local experts help you connect with potential clients in ways that traditional marketing can’t touch. They bring credibility, a sense of community, and a whole lot of personality to your brand. So go ahead, strike up a few partnerships, and let your local network help you become the trusted agent everyone in town wants to work with.
Whether it’s coffee shops, inspectors, or lifestyle bloggers, collaborations are your chance to broaden your reach, deepen community ties, and—yes—maybe even make the journey to homeownership a bit more fun for everyone involved.
As competition for online visibility increases, the traditional rules of SEO—like keyword optimization, backlinks, and metadata—are proving less effective on their own. Google’s algorithm, along with user behavior, has evolved, and video content is now at the forefront. Today’s successful SEO strategy is centered on engaging, video-rich content that spans platforms like YouTube, LinkedIn, and Facebook. This guide explains why the traditional SEO rulebook is outdated and how real estate professionals can use video to drive quality traffic and stay competitive.
Why Traditional SEO No Longer Works
1. Content Saturation and Algorithm Changes
With more content than ever available online, ranking through traditional SEO tactics alone is increasingly challenging. Google now prioritizes content that is engaging, valuable, and interactive, giving video a significant edge. Features like video snippets and visual search results reflect this shift, and websites that lack dynamic content risk lower rankings.
2. User Behavior Shifts to Video-First Content
Users now prefer videos over text, especially on mobile devices. This shift is reflected in Google’s search results, with video content receiving prime placement for relevant searches. Real estate is inherently visual, so creating video content allows you to cater to this preference while showcasing properties, neighborhood features, and expert advice.
Key Takeaway: SEO strategies that embrace video not only align with search engine priorities but also meet the preferences of a video-focused audience.
A New SEO Strategy: Embracing YouTube, LinkedIn, and Facebook Videos
Integrating video content across platforms isn’t just a trend; it’s a necessary strategy to drive organic growth and reach potential clients where they are most active. Here’s how each platform contributes uniquely to a powerful SEO approach.
1. YouTube: The Powerhouse for SEO
As the world’s second-largest search engine, YouTube is a vital tool for real estate professionals to increase visibility. Integrating video on YouTube not only makes content discoverable on YouTube’s platform but also boosts your reach on Google itself.
Optimize Video Titles and Descriptions for Keywords: Keywords are still important on YouTube. Using terms like “first-time homebuyer tips,” “top neighborhoods in [city],” or “how to buy investment property” can help you rank higher.
Use Playlists to Organize Content by Topic: Organizing videos into playlists around specific real estate topics, such as “Mortgage Tips” or “Property Tours,” helps YouTube categorize your channel and increases your chances of appearing in related searches.
Encourage Comments and Engagement: YouTube prioritizes videos with high engagement. Prompting viewers to comment or share improves engagement metrics, signaling YouTube to boost your video’s visibility.
Add Captions and Transcripts: Captions make videos accessible to a broader audience and improve SEO by providing extra context for YouTube’s algorithm to understand your content.
Pro Tip: Embed your YouTube videos on your website to keep visitors engaged for longer, enhancing both user experience and SEO performance.
2. LinkedIn: Ideal for Professional and Local Engagement
LinkedIn is perfect for real estate professionals targeting a professional, business-oriented audience. Using LinkedIn videos to share market insights, investment opportunities, and professional advice can build credibility and attract high-quality leads.
Post Native Videos for Better Reach: LinkedIn’s algorithm favors native videos over external links. Upload videos directly to LinkedIn to increase your visibility and engagement within the platform.
Share Short, Value-Driven Videos: LinkedIn users seek actionable insights. Videos that quickly deliver real estate tips, local market updates, or investment advice tend to perform well.
Leverage Industry-Specific Hashtags: Using hashtags like #RealEstate, #FirstTimeBuyer, or #HomeBuyingTips helps your video reach LinkedIn users interested in real estate content.
Tag Connections and Engage with Industry Leaders: Tagging connections or industry experts in your videos can expand reach and engagement, while also signaling to LinkedIn that your content is industry-relevant.
Pro Tip: Include captions on LinkedIn videos to increase accessibility and engagement, as many LinkedIn users watch videos with sound off.
3. Facebook: Broad Reach and Local Targeting
For real estate professionals, Facebook videos offer unique advantages for engaging with a local audience, from showcasing listings to offering virtual tours. With the platform’s emphasis on video, especially live content, Facebook videos can build brand awareness and drive leads.
Use Facebook Live for Real-Time Engagement: Facebook Live content ranks well and encourages engagement. Hosting live events, like Q&A sessions or virtual open houses, allows you to connect with potential clients in real-time.
Target Specific Demographics with Video Ads: Facebook’s advanced targeting allows you to tailor your video ads to demographics that match your client base, including location, age, income, and interests.
Create Attention-Grabbing Short Videos: Use captions, strong headlines, and engaging visuals to capture attention quickly and hold viewers’ interest. Shorter, impactful videos perform best on Facebook.
Encourage Sharing to Increase Reach: Facebook’s algorithm rewards high-engagement content, so encourage viewers to share videos they find helpful. This extends your reach and can lead to organic traffic growth.
Pro Tip: Post your videos in local Facebook Groups where your ideal clients are active. Videos about neighborhood highlights or homebuyer tips often resonate well in these groups.
Implementing a Cross-Platform Video SEO Strategy
Incorporating YouTube, LinkedIn, and Facebook videos into your SEO strategy offers exponential benefits. Here’s how to integrate these platforms for a seamless video-first SEO approach.
Embed Videos on Your Website: Embedding videos, especially YouTube content, on high-traffic website pages—like landing pages, property listings, or blog posts—enhances user engagement. Pages with embedded video often have lower bounce rates, longer on-page times, and higher SEO rankings.
Cross-Promote Content Across Platforms: Repurpose videos across platforms to reach different audiences while reinforcing brand presence. For instance, a neighborhood tour can be shared on YouTube, LinkedIn, and Facebook to increase visibility and engagement.
Consistent Calls to Action (CTAs): Use a clear CTA across all video platforms to direct viewers to your website, schedule a consultation, or subscribe to your email list. Consistency in your CTA reinforces your brand’s goal and improves lead generation.
Monitor and Refine Video Analytics: Each platform offers analytics to measure engagement, view duration, and click-through rates. Use these insights to refine your approach, focusing on what resonates most with your audience.
Moving Forward: Embracing a Video-First, Modern SEO Approach
Traditional SEO tactics alone are no longer sufficient to drive meaningful traffic. Today, Google and other search engines prioritize engaging, video-rich content, which has become essential for SEO. For real estate professionals, this transition is especially powerful—clients want to see properties, hear expert insights, and connect visually before reaching out. By leveraging YouTube, LinkedIn, and Facebook videos, you’ll not only increase your online visibility but also engage with clients more effectively, building authority and capturing qualified leads in a digital-first world.
This comprehensive approach meets modern SEO needs, leveraging the strengths of each platform while aligning with changing user preferences and search engine priorities. By embracing video content and engaging across YouTube, LinkedIn, and Facebook, you’re positioned to drive more traffic, grow your audience, and enhance your real estate business in today’s competitive landscape. Check out our 3 part series on leveraging video.
In today’s digital landscape, YouTube isn’t just for cat videos, makeup tutorials, and conspiracy theories about the moon landing (it happened, by the way). For real estate agents, YouTube is a powerful tool—a stage where you can flaunt your listings, showcase your expertise, and build relationships. It’s a place to transform yourself from a face on a billboard to an agent people trust, engage with, and—let’s hope—hire. So, strap in, and let’s take your real estate brand to astronomical heights. Check out our 3-part series on using video.
Step 1: Set Up Your YouTube Channel Like a Pro
If you’re setting up a YouTube channel, commit to it. This isn’t the time for a fuzzy profile picture or a default channel name like “John Smith Real Estate.” Your channel should scream professionalism, not the tech-savvy level of your average octogenarian.
Channel Name: Pick a name that’s both catchy and descriptive. Think: “Living in Austin with Amy” or “Your LA Home Specialist.”
Profile Picture and Banner: Use a high-quality profile photo and a banner image that reflects your brand’s personality and area of focus.
Channel Description: Describe what you’ll offer in your videos. “Local market insights,” “virtual tours of the most stunning homes,” and “expert advice on buying and selling.” You’re selling yourself here, so make it sound irresistible.
Step 2: Content Ideas That Go Beyond “Here’s the Kitchen”
This is where most real estate channels get a bit…uninspired. It’s easy to fall into the trap of endless property tours. While those are essential, a successful channel has a mix of content that attracts different audiences.
Neighborhood Tours: Think of this as virtual tourism. Showcase the coffee shops, parks, schools, and restaurants that make each neighborhood unique. This positions you as a local expert and helps clients feel connected to the area before they even step foot in it.
Market Updates and Trends: Yes, everyone says the market is hot, but show them why! Break down the stats, explain mortgage rates, and address common questions like, “Is now a good time to buy?” (Answer: depends on how much you like paying rent.)
Tips for Buyers and Sellers: Videos with titles like “5 Things to Look for in a New Home” or “How to Prep Your Home for a Sale” get clicks because they’re valuable and relatable. You’re not just selling homes; you’re positioning yourself as a resource.
Real Estate Myths Busted: People love myths, and real estate is packed with them. Address myths like “You don’t need an agent to buy a house” or “Always buy the most expensive house you can afford”—then show viewers why these are misguided ideas, ideally with a dash of humor.
Step 3: Recording Essentials – Let’s Get Professional-ish
You don’t need Steven Spielberg-level gear, but please—no 2005 webcam footage. Here’s what to get for high-quality videos that won’t drain your wallet:
Camera: A good smartphone camera will work wonders. For extra points, try a DSLR or mirrorless camera if you’re feeling fancy.
Microphone: Poor audio can ruin a video faster than a bad haircut. An external mic, even a simple lavalier or shotgun mic, can improve sound quality dramatically.
Lighting: Natural light is free and fabulous! Record in front of windows if you can, or grab a ring light for those darker days. Nobody wants real estate advice from someone who looks like they’re in witness protection.
Step 4: Filming—Be Natural, but Not Too Natural
It’s time to hit “record,” but don’t just stand there reading a script off your phone. Viewers want personality. They want energy. They want a real human who knows their stuff and can explain it in a way that doesn’t make them want to take a nap.
Practice First: Get comfortable on camera by practicing short introductions. Watch yourself back, but don’t be too harsh—everyone’s their own worst critic.
Be You, Just a Little Louder: Imagine you’re giving advice to a friend but with slightly more enthusiasm. Viewers can sense authenticity, so let them see who you are.
Step 5: Editing Like a Pro (Without Losing Your Mind)
Editing is where you’ll turn your raw footage into a polished video. Use user-friendly software like iMovie or CapCut for simple edits. If you’re up for something with more features, try Adobe Premiere Pro.
Trim the Fat: Cut out unnecessary pauses, stumbles, and rambling. The quicker you get to the point, the better.
Add Captions: More people than you’d think watch videos on mute. Add captions to keep their attention even if they can’t hear you.
Engaging Thumbnails and Titles: A good thumbnail and an irresistible title can make or break your video’s success. Add bright visuals, a hint of text, and make it clickable!
Like any other content platform, YouTube runs on SEO. It’s not enough to make a great video; you need to make sure people can find it. Here’s how:
Keywords Are Key: Title your videos with search-friendly phrases like “San Diego Housing Market Update” or “How to Buy Your First Home in Atlanta.”
Descriptions Matter: Write clear, informative descriptions that outline what your video covers. Add keywords, but keep it natural—this isn’t 2009 SEO.
Tags, Tags, Tags: Add relevant tags related to real estate, neighborhoods, and your target audience.
Step 7: Promoting Your Content (Because You Can’t Just Wait for Views to Magically Appear)
Think of promoting your video as planting seeds across the internet. You’re scattering your content where potential clients hang out.
Cross-Promote on Social Media: Share your videos on Facebook, LinkedIn, Instagram, and Twitter. You might even find new leads on platforms like Pinterest if your video topics are evergreen.
Embed Videos in Your Website or Blog: If you have a real estate blog, link relevant videos within your posts. This enhances both your YouTube SEO and your website traffic.
Email Marketing: Include your latest videos in your email newsletters to keep subscribers engaged with new content.
Step 8: Analyze, Adjust, Repeat
Congratulations! You’ve posted your video, shared it, and now, hopefully, the views are rolling in. But the work doesn’t end there.
View Analytics: YouTube’s analytics dashboard is your friend. Track what’s working—are viewers sticking around for the full video? Or are they clicking away after 30 seconds?
Engage with Comments: Respond to questions and thank viewers for their feedback. This helps build community and keeps people coming back for more.
Iterate on What Works: If you find that “Neighborhood Tour” videos get more views than others, make more of those! Refine your style and topics based on what’s popular.
In Conclusion: The YouTube Real Estate Superstar Awaits!
Using YouTube for real estate is more than just uploading a couple of videos and hoping they go viral. It’s about building a long-term, engaging brand that informs, entertains, and converts casual viewers into loyal clients. So, grab your camera, think up your best real estate tips, and hit “record.” The world of YouTube awaits, and with the right strategy, it might just take your business to the next level.
Alright, real estate agents, let’s talk about the latest tool in your marketing arsenal: live streaming. If you’re thinking, “Wait, live streaming? Isn’t that what kids do while playing video games?” — you’re not wrong. But here’s the thing: live streaming isn’t just for gamers and YouTube influencers anymore. It’s for you too, and it might just be the secret sauce you’ve been missing to sell homes faster than you can say, “Location, location, location.”
Imagine this: you’re showing a house, but instead of just a few people physically walking through the door, you have dozens of potential buyers tuning in from their couches, coffee shops, or possibly even their bathtubs (no judgment here). That’s the power of live streaming, and today we’re diving into how you, the savvy real estate agent, can make the most of it. Lights, camera, sold!
Step 1: Why Live Streaming? (Or, “Do I Really Have to Do This?”)
Short answer: yes. Long answer: absolutely, because live streaming opens doors to an audience far bigger than your Saturday afternoon open house ever could. Here’s why:
Wider Reach: You’re no longer limited to people who can physically visit the property. Your audience can be anyone with a Wi-Fi connection—meaning you can reach out-of-town buyers, busy parents, or even the occasional nosy neighbor.
Engagement in Real-Time: Instead of a pre-recorded, perfectly edited video where potential buyers just sit and watch, live streaming allows for real-time interaction. They can ask you questions like, “How’s the neighborhood?” or “Is that a leaky faucet?” and you can answer them immediately. It’s like an open house Q&A session, but with fewer awkward small talk moments.
Cost-Effective: All you need is a smartphone and a decent internet connection. No fancy equipment required, unless you really want to go full Steven Spielberg.
The best part? You don’t need a massive following to start. Even if only a few people show up to your first live stream, you’re creating content that can be shared and viewed later. So, if your initial viewers don’t bite, someone else might.
Step 2: Choose Your Platform (Yes, TikTok Is a Thing Now)
Alright, you’re convinced. But where should you go live? There’s a smorgasbord of platforms to choose from, and the right one depends on where your target audience hangs out. Let’s break it down:
Facebook Live: The OG of live streaming. Great for agents who already have a following on Facebook, and let’s face it, your clients (and their parents) are probably still here. Plus, you can save the video on your profile for later viewing.
Instagram Live: Perfect for showing off that Insta-worthy house. If your clientele skews younger or more visual, Instagram is where you want to be. It’s easy to go live, and the platform encourages spontaneous engagement.
YouTube Live: If you want to go a bit more professional, YouTube is a great option. Plus, it’s owned by Google, so your live streams have a better chance of showing up in search results. Bonus!
TikTok: Wait, what? Yes, TikTok! If your audience includes millennials or Gen Z buyers, consider giving TikTok a go. The platform’s short, snappy video style is perfect for showing off homes in a creative, fun way.
Pick your platform based on where your potential buyers are likely to be scrolling. And remember, you can always experiment and see which platform gets the best response.
Step 3: Prep Like a Pro (Because “Winging It” Only Works for Birds)
Just because it’s live doesn’t mean you can go in unprepared. If you’ve ever seen a live stream go off the rails, you know things can get weird fast. So, before you hit the “Go Live” button, take some time to plan. Here’s your checklist:
Pick the Right Property: Not every house is suited for live streaming. Choose homes that look great on camera, have interesting features to show off, or are in high demand.
Check Your Tech: No one wants to watch a grainy, glitchy stream with spotty audio. Make sure your phone is fully charged, your internet connection is strong, and your audio is clear. Consider getting a tripod to avoid shaky hands.
Walk Through the Property First: Know the layout, the lighting, and where you might run into trouble. You don’t want to discover a squeaky floorboard or questionable bathroom decor while live in front of potential buyers.
Prepare Talking Points: Have a script or at least a rough outline of what you want to say. This will help keep you on track and prevent those “uhhh” moments when you forget the square footage of the kitchen.
Schedule Your Live Stream: Let people know ahead of time when and where you’ll be going live. Post about it on your social media, send out emails, and remind people on the day of.
And please, for the love of all things real estate, remember to clean up before you go live. No one wants to see a house with dirty dishes in the sink or dog toys scattered across the floor.
Step 4: Lights, Camera, Engagement! (It’s Show Time)
You’re live! Now what? Here’s how to keep things moving and, more importantly, keep people watching:
Start with an Intro: Begin by introducing yourself and the property. Make it friendly and engaging—no one wants to feel like they’re tuning into a hostage negotiation. “Hey everyone, welcome to this beautiful 3-bedroom in the heart of [Neighborhood]. You’re going to love the kitchen—stick around to see that!”
Give the Grand Tour: Show off the key features of the property. Walk through each room, pointing out interesting details, and be sure to spend extra time on the big selling points like a newly renovated kitchen or a backyard with a pool. Pro tip: avoid lingering too long in areas like hallways or the laundry room. People get it—those are not the showstoppers.
Keep It Conversational: Engage with your viewers. Ask them questions, answer their questions, and respond to comments in real-time. If someone asks about local schools or nearby coffee shops, give them the scoop. The more interactive your stream, the better.
Wrap It Up Like a Pro: After you’ve walked through the property and answered questions, end with a strong call to action. Let viewers know how they can contact you for more information or schedule an in-person visit. Don’t forget to thank them for watching.
Here’s the beauty of live streaming: once it’s over, it’s not really over. You can save the live stream and repurpose it into other content. Post clips on your social media, create a YouTube playlist of past live tours, or embed the video in a blog post about the property.
You can even pull highlights from the live stream and use them in future marketing materials. After all, why put all that effort into a live tour if you can’t milk it for everything it’s worth?
Conclusion: Go Live and Thrive
Live streaming is more than just a fun way to engage with potential buyers—it’s an essential tool for today’s real estate agents. It lets you reach a broader audience, interact with people in real time, and showcase properties in a dynamic, engaging way. And the best part? You don’t need a Hollywood production budget to make it work.
So grab your phone, practice your best “this is the kitchen” line, and get ready to go live. With a little practice (and maybe some extra caffeine), you’ll be a live streaming pro in no time.
Lights, camera, action… and most importantly, sold!
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