Social media is a powerful tool for real estate agents, but not all posts are created equal. If you’re relying solely on pre-made content or sharing links without adding your personal touch, you’re missing out on a key opportunity to connect with your audience. Worse yet, social platforms often limit the reach of duplicated content, meaning your posts might not even make it to potential clients’ feeds.

Creating unique posts isn’t just about avoiding penalties from social networks—it’s about showing your personality, expertise, and value. Here’s why it matters and how to do it effectively.

The Problem with Duplicate Social Media Posts

Many agents rely on pre-made content to save time, and while that’s a great starting point, it’s not enough on its own. Social networks like Facebook, Instagram, and LinkedIn prioritize posts that feel fresh and original. When multiple agents share identical links, titles, or captions, those posts are flagged as duplicates, and their reach is throttled.

But it’s not just an algorithm issue—potential clients are scrolling through hundreds of posts daily. If your content looks like everyone else’s, they’re less likely to stop and engage.

How to Make Your Social Media Posts Stand Out

Here’s how to turn pre-made content into something that feels uniquely yours:

1. Start with a Pre-Created Post (We’ve Got You Covered!)

At Strategies 4 Agents, we provide pre-created social media posts with just the link and title. These are designed as a foundation, giving you a starting point to craft your unique message. But here’s the key: always customize the content to reflect your voice, insights, or experiences.

2. Add a Personal Story or Anecdote

Stories are memorable. If you’re sharing a link about home staging, include an example from your experience:
“I always recommend decluttering to my clients—it’s amazing how much of a difference it makes. One client removed just a few pieces of furniture, and their home sold above asking in less than a week!”

3. Include a Question or Call to Action

Engage your audience by inviting them to respond. For example:
“Are you curious about how jumbo loans work? I’ve got you covered—let’s chat about your options for buying a high-value home.”

4. Show Your Personality

Don’t be afraid to have fun with your posts! A little humor or quirkiness can go a long way:
“This kitchen is so nice, I might just start hosting cooking classes. (Okay, maybe just takeout parties.) Who’s ready to see it in person?”

5. Tailor Posts to Your Local Market

Highlight what makes your area special. Instead of sharing a generic market update, include a local angle:
“In [Your City], homes are selling faster than pumpkin spice lattes in October. Ready to make your move? Let’s talk!”

Examples of Unique Real Estate Posts

• Generic Post:
  “Check out my new listing in [City].”
  Personalized Post:
  “This stunning home in [City] just hit the market! With a backyard perfect for summer barbecues and an open-concept kitchen, it’s ready to welcome its next owners. DM me for details!”
• Generic Post:
  “Top tips for first-time homebuyers.”
  Personalized Post:
  “As someone who has helped dozens of first-time buyers, I know how overwhelming the process can be. Check out my top tips to make your journey smoother—especially tip #3, which most people overlook!”

Why Adding a Personal Touch Works

1. Boosts Engagement: Original posts receive higher engagement, which increases their visibility on social platforms.
2. Builds Trust: Your audience wants to know you, not just the services you offer. Showing your personality and expertise helps build stronger connections.
3. Avoids Algorithm Penalties: Unique content ensures your posts aren’t flagged as duplicates, allowing them to reach more people.

Leverage Strategies 4 Agents for Easy Post Customization

At Strategies 4 Agents, we provide pre-created social media posts with links and titles to save you time. Use these as your foundation, but don’t stop there—add your unique spin to ensure your content stands out.

Example Pre-Created Post:

• Title: “Your Guide to Jumbo Loans”
• Link: [Insert Link Here]

How to Customize:

• Share a personal story about helping a client navigate jumbo loans.
• Highlight a unique aspect of jumbo loans that resonates with your audience.
• Include a call to action: “Curious about jumbo loans? Let’s chat about how they can open the door to your dream home!”

Final Thoughts: Be Memorable

In the competitive world of real estate, it’s not enough to simply post—you need to stand out. Adding your personal touch to every post shows your audience why you’re the agent they should trust. So, take advantage of the tools and templates available, but always make them your own. After all, your voice is your brand, and that’s what clients will remember.