Keeping your clients informed is essential, but creating fresh content takes time. That’s why we’re providing these free, pre-formatted content snippets! Perfect for newsletters or social media, these snippets allow you to quickly copy and paste updates that keep your...
Recent Articles
Top Stories
How to Manage Your Reputation Through Content
Ah, reputation—the silent force that can make or break a real estate agent’s career. In today’s digital world, your reputation isn’t just based on word-of-mouth; it’s built (and sometimes dismantled) with every online search and social media scroll. For agents,...
Collaborating with Influencers and Local Experts: How to Grow Your Business Through Partnerships
So, you’re looking to level up your real estate business, and someone suggested “collaborating with influencers.” Cue the eye roll, right? Visions of sponsored posts with avocado toast might come to mind, but hang in there. Influencers aren’t just about curated...
How to Build an Effective Real Estate Sales Funnel
Creating an effective sales funnel is essential for real estate professionals looking to streamline their lead generation, nurture prospective clients, and convert leads into closed deals. This guide will walk you through each stage of a real estate sales funnel and...
Why Traditional SEO is Dead: You Need to Leverage YouTube, LinkedIn, and Facebook Videos to Drive Traffic
As competition for online visibility increases, the traditional rules of SEO—like keyword optimization, backlinks, and metadata—are proving less effective on their own. Google’s algorithm, along with user behavior, has evolved, and video content is now at the...
How to Use Google Ads to Generate Real Estate Leads
As a real estate professional, you know that attracting qualified leads can be challenging in today’s digital-first landscape. Google Ads, with its robust targeting and broad reach, offers a prime opportunity to connect with clients exactly when they’re actively...
How to Use YouTube to Become the Go-To Real Estate Agent
In today’s digital landscape, YouTube isn’t just for cat videos, makeup tutorials, and conspiracy theories about the moon landing (it happened, by the way). For real estate agents, YouTube is a powerful tool—a stage where you can flaunt your listings, showcase your...
Working with Real Estate Agents: A Collaborative Approach for Mortgage Brokers
As a mortgage broker, your success isn't just built on providing stellar loan options or securing competitive rates. One of the most powerful ways to grow your business and foster long-term success is by building solid partnerships with real estate agents. In today's...
Content Calendar: High SEO Value for Real Estate Newsletter Campaigns
This is Part 2: Mastering Email Marketing Campaigns Part 1 HOT LEADS (Weekly/Bi-Weekly) Focus on nurturing potential buyers who are interested but not yet ready. These emails should focus on market updates, local insights, and homebuying readiness. MonthTopics (4-6...
How to Master Real Estate Newsletter Campaigns
Real estate newsletters can be your secret weapon in the art of relationship building. But we’re not talking about a generic monthly email blast that gets sent straight to the spam folder. No, no—we’re talking about newsletters that actually engage, inform, and, most...
How to Maximize Open Houses for Lead Generation
Ah, the real estate open house! It’s like a carnival, but instead of cotton candy and Ferris wheels, you have business cards and the faint smell of freshly baked cookies strategically placed to distract visitors from the creaky floorboards. But let’s not underestimate...
Live Streaming for Real Estate Agents: Lights, Camera, Sold!
Alright, real estate agents, let’s talk about the latest tool in your marketing arsenal: live streaming. If you’re thinking, “Wait, live streaming? Isn’t that what kids do while playing video games?” — you’re not wrong. But here’s the thing: live streaming isn’t just...
Resources
Building, Communicating and Maintaining Your Brand to Grow Your Business
Building Your Brand Part 1: Building a powerful real estate brand begins with defining a clear and compelling...
How to Write a Real Estate Bio That Attracts Clients
In the real estate industry, your bio is often the first introduction a potential client has to you. A well-written...
Essential Real Estate Courses and Certifications
Today, we’re diving into the world of real estate education—an essential step for anyone looking to thrive in this...
eBooks 4 Agents
Content Marketing
Lead Generation
Technology & Tools
Resources
Content Library
FREE Content you can use for your lead generation and marketing
Generate Leads
Engage and Educate
Build Trust & Credibility
A Message From The Founder
Welcome to Strategies 4 Agents! I’m Scott Gentry, and I created this platform with one goal: to help real estate agents succeed by driving more leads, closing more deals, and growing your business.
Here, you’ll find cutting-edge marketing strategies, from content marketing and SEO to lead generation. In today’s digital world, a strong marketing approach is essential, and this site is designed to give you the tools to stay ahead.
With years of experience in marketing and content strategy, I’m excited to share the best tips and tactics to help you thrive.
Thank you for visiting—I look forward to your success!
Warm regards,
Scott
Founder, Strategies 4 Agents
Scott Gentry
Founder
Consulting Services
Grow
Unlock Your Potential with Expert Guidance
Welcome to Strategies 4 Agents, where we provide top-tier consulting services designed to elevate your business to new heights. With decades of experience in content marketing, strategic planning, and digital marketing, we are here to help you achieve your business goals efficiently and effectively.