Free playbook for real estate agents

The Open House PlaybookTurn Sign-Ins Into Clients in 72 Hours

An open house has three audiences and most agents only work one. Five moves that win the seller, the neighbors and the buyers: the neighbor preview, the no-pressure sign-in, reading the room, the two-hour text and the one-page recap. With worked examples, guides for the tricky moments, and templates to send.

Free PDF · 21 pagesWorked examples, guides and templatesBy Scott Gentry
Cover of The Open House Playbook
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What you’ll learn

  • Why an open house has three audiences, and how to win the seller and the neighbors while you meet buyers
  • The neighbor preview: who to invite, the one question to ask, and how to spot your next listing
  • The no-pressure sign-in, and how to read the room for serious buyers (with a filled-in sample card)
  • The two-hour text: the before and after, and why it beats every other follow-up
  • A one-page seller recap that turns feedback into one decision (full sample included), plus how to handle “what will they take?” and other tricky moments

What’s inside

  1. →Hosting this weekend?Five moves, one page
  2. 01The week beforeThe neighbor preview, the seller's prep list, promotion
  3. 02The day ofThe no-pressure sign-in, reading the room, going live
  4. 03The 72 hours afterThe two-hour text, and what goes out on its own
  5. 04Knowing who to callSignals worth a call, and one ask per visitor
  6. 05The seller recapThe page that wins the next listing, with a sample
  7. ✓What to say, and what to sendGuides for the tricky moments, templates, tear-outs

A look inside

A page from The Open House PlaybookA page from The Open House PlaybookA page from The Open House Playbook
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Move 4: the two-hour text

Within two hours of locking up, text each person you had a real conversation with. One at a time, from your own phone. It's the single highest-value thing you'll do all weekend, and the one no system should send for you.

The usual

Hi! Thanks so much for stopping by the open house today. Let me know if you have any questions!

Could have been sent to anyone. Asks them to do the work. Easy to ignore.

The two-hour text

Hi Riley, it's Alex from 412 Maple Ridge. You said the second bedroom felt small for an office. Two homes nearby have a real den in the same range. Want me to send them?

Uses the one line you wrote down. Offers one specific thing. Asks a question they can answer in a word. (A sample, with a fictional visitor.)

The full playbook has the other four moves: the neighbor preview, the no-pressure sign-in, reading the room (with a filled-in sample card), and the one-page seller recap (with a full sample), plus guides for the tricky moments and templates to send.

Send Me the Playbook

No time to read? Start with the checklist.

The one-page open house checklist from the playbook. No form, no email. Print it for Sunday.

Download the checklist (PDF)

About this guide. Strategies4Agents is published by Studio4Agents, a marketing platform for real estate agents. Each step shows the manual way and the Studio4Agents way, with screens from the Studio4Agents demo account. It’s educational, not legal or brokerage advice.